Analysis-Synthesis Bridge Model - Lululemon

In preparation for our next assignment in my PR publications class, we had to choose an organization that we are familiar with and passionate about. I chose Lululemon as my organization because I am a loyal customer of Lululemon and am passionate about both buying and wearing their products. Affectionately known as "Lulu" to its consumers, the organization sells athletic apparel and accessories for training, yoga, and running. Their mission is "to elevate the world from mediocrity to greatness" by "improving lives, improving health, [and] exceeding expectations".

Lululemon's main competitors are other athletic lines such as Nike, Adidas, and Under Armor. Other yoga apparel companies such as Beyond Yoga, Alo Yoga, Carbon38, and Athleta are other competitors of Lulu. Lululemon's most dominant attitudes and core values of "personal responsibility, entrepreneurship, honesty, courage, connection, fun, and inclusion are lived by [their] people every day and are at the heart of [their] unique company culture." Their audience is filled with active, on-the-move men and women who are passionate about health and wellness.

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